A Guide to Finding the Best Boutique Name Ideas For Your Online Store (2023)

Did you know that Nike began with the name Blue Ribbon Sports when the brand was first launched in the 60s? It was only in 1971 that an employee suggested a last-minute name change to Nike. It's hard to imagine Blue Ribbon Sports garnering the same success as Nike. Google, too, was called BackRub back in 1996. Honestly, can you see someone telling you, "Let me just BackRub it for you?"

So, what is it that makes for a good business name? And how much of an impact can the name of your business possibly have on its value as a brand? This article is here to tackle all of the questions you could possibly have about finding the best business name ideas for your online store.


  • What makes for a great business name?
    • Find a tone synonym to your brand goals
    • What’s in a name? We say, Everything
    • Going Gen-Z with your brand styling
  • Why is a brand name important anyway?
  • Some hacks to find catchy clothing boutique name ideas
  • Checklist for narrowing down your business name ideas
  • 50 trendy boutique names ideas for your store

What makes for a great business name?

Where are you currently failing in naming your brand? Just as there are good business names that clearly define what you do and make you stand out from the competition, there are also business names that aren’t so good or appealing. So, how to figure out which name works for your store, and what might backfire to your clientele? Let’s see the deal makers and breakers when it comes to naming your brand.

A Guide to Finding the Best Boutique Name Ideas For Your Online Store (1)

Source: FreePik

Find a tone synonym to your brand goals

Having a disjuncture between the tone of the name of your business versus what you actually do and the larger industry you form part of can be a disaster in the making for your brand. For instance, if your brand sells kids’ products and the target audience is a younger crowd, having a very serious tone for your name can be a major put-off for your customers.

So, what is the next step? Think through the purpose of your brand and create a vibe and tone that appeals to your target audience. If your boutique mainly caters to designing and delivering wedding attires, then having a tone denoting love, and excitement can work dramatically in your favor. For starters, you can think on the lines of- The Wedding Catalog, Beautiful You, or The White Brides. However, these are just suggestive names.

Overall across categories, our personal pick is- The States' Solly Baby online store. Having a cheerful tone, and the inclusion of the word baby with a rhyming prefix sets the tone for the brand and has been a great customer attraction.

A Guide to Finding the Best Boutique Name Ideas For Your Online Store (2)


What’s in a name? We say, Everything

A Guide to Finding the Best Boutique Name Ideas For Your Online Store (3)


Naming kids is hard, but business is harder, especially when you have a niched target audience with specific needs, wants, and aura. Now, there are brands that have stepped out of the box of what you would expect a typical business in their industry to be named.

Apple comes to mind, with its fruit-based name in an industry filled with names screaming tech. But if you would like to follow in the footsteps of Apple, ensure that the rest of your branding also speaks to that tone, and your brand doesn’t end up being a hotch-potch of different styles and messages.

Find a name that is simple, both in pronunciation and in spelling, and resonate with your values, and products as a founder. A shocking 80% of consumers forget branded material within just three days, as there is just too much info available to be able to retain it well. When already the stats are working against, why make things more complex? At the very least, you can ensure that they do not forget the name of your brand by not making it too complicated or long to remember. At the same time, while being simple, the name should also be memorable and grab people’s attention. One way to formulate such a name is to associate your brand with or create puns based on iconic songs or movies.

For instance, a fish & chips restaurant decided to name themselves ‘The CodFather’. Customers will surely not forget such an iconic name!

UgMonk is one such Shopify store that sticks true to its classy, quirky boutique business vibe. The website's color combination, and aesthetics, too match the overall name of UgMonk.

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Names that have sentimental value also tend to do well. Keeping a name that speaks to an emotional or personal connection can help with emotional branding, where you are better able to form strong and lifelong relations with customers due to provoking their emotions. Statistics show that 89% of customers don’t feel any personal connection with the businesses and brands that they buy from.

This leaves a huge vacuum within the market and provides the perfect opportunity for your store to fill it up. But remember, if your name builds on an emotional element, make sure to market other elements of your store the same way, in order to build a continuous flow of emotional connections with your customers.

The name should also be descriptive, and the customer should get an instant idea about what you’re all about by reading your name. Being descriptive doesn’t mean being basic, boring, or predictable, it simply means that the name should allow customers to get the right idea about who you are, what your vision is, and what message you are trying to convey.

For instance, in 2018, Dunkin’ Donuts decided to shorten its name to just Dunkin’, in order to more accurately portray that it doesn’t just specialize in donuts. The name is still catchy and unique but gives a general idea about what the brand is all about.

Going Gen-Z with your brand styling

Your brand is different from others, and so should be its styling- in terms of both content and design. I remember Kwality Walls because of its name, more than the flavors of the ice-cream (pun intended!). One way to style your brand peculiarly is via acronyms.

Acronyms are used to shorten a longer descriptive name, and they don’t necessarily have any meaning in themselves. Using acronyms as names can also be a risky move, but it depends on the way you are using numbers, hashtags, or symbols, to convey your brand vibes.

However, keeping your business name as an acronym when your audience isn’t aware of its full name or at least what your brand is known for serves no purpose, and only confuses your audience. For instance, making your initials into your brand name is tricky, especially if your brand isn’t well known within the market you are targeting, as customers will simply see it as two or three letters devoid of any meaning.

Though, worry not, there ARE ways to utilize acronyms effectively. One way is to make them form a phonetically sound and pleasing word when you say them out loud. Nato and MoMA are some examples. Another organization that has successfully done this is MADD, or Mothers Against Drunk Drivers.Not only are the words phonetically sound, but it also portrays a meaningful acronym that points to, and humourizes, what the organization is about.

Using extra syllables, uncommon letters, and jargon might also seem like a creative strategy at first, as portrayed by brands like Xerox and Qdoba. But doing this makes it unnecessarily harder and more complicated for customers to pronounce your brand’s name. And if they can’t pronounce the name, why in the world would they want to buy from it?

Follow the below checklist from HubSpot to get an idea of what you should name, and not name your clothing boutique business.

A Guide to Finding the Best Boutique Name Ideas For Your Online Store (5)

Source: HubSpot

Why is a brand name important anyway?

Well, brand names act as the initial arbiter of your brand’s value, and even a one-word name can convey to the customer the kind and quality of services you may provide.

The name of your brand, along with your products, websites, and services, all add to your brand value, determining the monetary worth of your brand. Your fashion boutique name is also the very first thing that customers interact with, and remember, first impressions can be long-lasting!

Taking the example of BURGA - a fashionable accessory boutique store. The name is easier to pronounce and is a simple extension of the word burger, making it easier to remember. The only downside here is visitors, at first might think your online boutique is just another food and beverage company; but once they become repeat customers, the issue would be doable.

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Some hacks to find catchy clothing boutique name ideas

Here are the most workable hacks business owners can use to create catchy boutique names:

  • The easiest way to come up with a creative name for your brand is to use online name generators. Shopify has aname generator that allows you to write down random words related to what your brand is about, and generates a list of 100 names based on your suggestions.

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  • Another hack, and an alternative name generator can help you widen your horizons, and a chance for more permutations and combinations to use across. Name generator by PageFly asks you to enter the industry and sub-industry that you are located within and provides you with 20 suitable names for your brand. You can mix and match with other name generators to help you in figuring out just the right name.

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  • Another hack is to name your business based on something close to you. You can use numbers from your birthdays and anniversaries or those of your loved ones. Some catchy names of brands that use numbers are Dream11 and Nintendo64.
  • You could also keep the brand name based on your maiden name or even your favorite place. Some of the most successful big and small businesses, such as Gucci, Tata, Godrej, Henderson, and Waldron Private Wealth, did just the same.
  • You could even play with the words a little bit and intentionally misspell them in order to make them sound more catchy. Kwality Walls, and Lyft are the perfect examples.
  • Also make sure to do name brainstorming exercises, where you make a list that is meaningful to you and speaks to your brand, and then mention the different emotions and feelings that you want your customers to experience when they first come across your brand. Once you have about 20 words, start pairing the different words together, and see if you can come up with something unique and out of the box!

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Checklist for narrowing down your business name ideas

We cannot repeat this enough, make sure that the name is easy to remember! Also, ensure that pronouncing your brand’s name would not be a problem for a global audience and that the pronunciation doesn’t significantly change across different accents. Don’t let your brand name come in the way of building a global brand.

You should also put the name through the test of time by thinking about its relevance beyond 5 years. Names that may sound cliche today might be out of style by 2027!

Before finalizing the name, check for the availability of the website domain. Always choose .com over .io. The Shopify domain checker tool allows you to see whether the domain is available for your name. Also, make sure to do a social media namecheck. If in case, the name is not available, you can add a modifier like a shop or boutique at the end of your Instagram or Twitter handle.

Try to brainstorm and come up with a tagline and a logo that matches your brand name. Both of these should portray the same tone as your name. If you are going for a funny tone, both your tagline and logo should incorporate humorous elements in order to present a coherent picture of your brand.

50 trendy boutique names ideas for your store

If nothing else works, here are 50 boutique name ideas which you can get inspired from:

  1. Kaboom Fireworks
  2. Omnilert
  3. Hobby Lobby
  4. The Tiny Tassel
  5. Clink Inc
  6. The Moving Guys
  7. She Runs It
  8. Advisian
  9. ThinkSys
  10. Securiteam
  11. Knowza
  12. Adore Décor
  13. Well Walled
  14. Design On A Dime
  15. Dressify
  16. Stunners Hub
  17. Klassichic
  18. ​​One Stop Tech
  19. Top Tech
  20. Processor Pros
  21. Moonlight Holidays
  22. Borderless Banking
  23. Confidensy
  24. Rebrave
  25. Fearlessify
  26. Sillycast
  27. Prosilly
  28. Oddify
  29. Comicalring
  30. Comicsbar
  31. Unicape
  32. Championing
  33. Profighter
  34. Herobar
  35. Cape & Warrior
  36. Baggie Boys
  37. Magic Registry
  38. Modern-A
  39. Toteally Trendy
  40. Clutch Closet
  41. Gripster
  42. Stanley 1913
  43. Eastside Urban
  44. Urban & Co
  45. Chic & I
  46. Magic’s Magicked
  47. Modernify
  48. Game of Phones
  49. Clean Girls
  50. Games Bond

Happy Naming!


How do I choose an online boutique name? ›

A great boutique starts with a great name
  1. They're descriptive. ...
  2. They're concise. ...
  3. They're representative of your brand personality. ...
  4. They're memorable. ...
  5. They're informed.

How do I choose a store name? ›

7 tips for choosing a business name
  1. Follow your state's naming guidelines. ...
  2. Don't pick a name that's too similar to a competitor's name. ...
  3. Choose a name that people can spell and pronounce. ...
  4. Make your name web-friendly. ...
  5. Be memorable but not too unique. ...
  6. Pick a name that's consistent with your brand. ...
  7. Don't limit yourself.

How do I find out if a boutique name is taken? ›

California Business Name Search

Visit: https://bizfileonline.sos.ca.gov/search/business. Scroll down and enter all or part of your business name in the Search bar. Click the down arrow for Advanced Search. Filter by keyword, exact match, or “begins with.”

What is a catchy name? ›

If you describe a tune, name, or advertisement as catchy, you mean that it is attractive and easy to remember.

How do I find the best brand name? ›

Follow these steps to come up with a brand name that's sure to turn heads and invite consumers to learn more:
  1. Determine your brand's values.
  2. Get to know your target market.
  3. Brainstorm potential brand names.
  4. Conduct a linguistic screening.
  5. Make sure your name is available.
  6. Test it!
  7. Incorporate your brand name everywhere.
Jan 27, 2021

Should I trademark my boutique name? ›

Your business's name is an important asset of your company. It's the identity of your business and has a certain level of reputation attached to it, so you do not want a competitor to use your name. A trademark makes it easier to identify your products, and services.

Do I need to trademark my boutique name? ›

If you are going to provide services or products only within that state, there is no reason to register for a trademark. If you are offering products and services in multiple states and want federal protection for the name of your business, though, you would need to register for a trademark.

Can two boutiques have the same name? ›

Can Two Companies Have the Same Name? Yes, however, certain requirements must be met in order for it to not constitutes trademark infringement and to determine which party is the rightful owner of the name. These requirements include: Are the businesses in the same industry or geographic location?

What is a catchy business name? ›

What is a catchy business name? A catchy name is something short, memorable for your target audience, and easy to pronounce. The guidelines are to keep your business name between 1-2 words.

Is it worth having an online boutique? ›

With more people buying online than ever, starting a boutique is a great side hustle of full-time business idea. The average income for eCommerce boutique owners is $6,013 per month. Getting started is easy, but it takes time to have all the pieces in place for a successful store.

What type of business should an online boutique be? ›

For an online boutique, your best options are to operate as a sole proprietorship or limited liability company (LLC). An individual can operate as a sole proprietorship without having to file paperwork.

What are classy business names? ›

Classy business name ideas
  • A Lady Above All.
  • A Lady in Shining Armor.
  • A Lady of Refinement.
  • A Lady with Style.
  • A Woman of Class.
  • A Woman of Distinction.
  • Above and Beyond Classy.
  • Beyond Glitz and Glamour.

What is the average income for an online boutique? ›

Online Boutique Salary
Annual SalaryMonthly Pay
Top Earners$56,500$4,708
75th Percentile$56,000$4,666
25th Percentile$31,500$2,625

How many online boutiques are successful? ›

The average success rate of eCommerce stores is 10%. But there's a helluva lot more to becoming a successful Shopify store owner than just knowing the stats.

How much does the average online boutique owner make? ›

Boutique Owner Salary
Annual SalaryMonthly Pay
Top Earners$160,500$13,375
75th Percentile$100,500$8,375
25th Percentile$32,000$2,666

What kind of online store is most profitable? ›

10 most profitable online businesses
  1. Affiliate marketing. ...
  2. Drop shipping. ...
  3. Website design and development. ...
  4. Freelance writing. ...
  5. Blogging. ...
  6. Virtual assistant. ...
  7. Online training and courses. ...
  8. Digital marketing agency.
Feb 22, 2023

Does an online store count as a business? ›

Register Your Business

To get an EIN, you need to register your online store as a business in your state. While you can register as a sole proprietorship or corporation, generally small businesses register as a limited liability company (LLC), which helps protect your personal assets should your company get sued.

How many items should a boutique have? ›

For a brick-and-mortar boutique, you'll need to have a larger inventory. If you are on a limited budget, you should at least purchase 100 styles to have enough items to grab customers' attention. You can go for 300-400 styles if budget is not a problem.


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